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On the Editor's Desk

Medtrade: Best in show

November 17, 2010Liz Beaulieu, Editor

So I had time to walk the show floor a little bit today and I noticed some of the exhibitors doing some pretty innovative things to catch the attention of attendees. Best new way to advertise: (pictures 1 and 2) Vendors like Remit Data and Infopia cropped up in unsuspecting, but highly visible, places like the stairs and escalators. Best give-away: (picture 3) Drive Medical lured attendees into its booth by raffling off a 2011 Harley Davidson Iron 883 and a Super Bowl XLV package that includes...

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