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Tag: Colton Mason

Colton Mason

Smart Talk

Distribution: Capitalize on seasonal demand 

December 8, 2021Colton Mason

Q. What products should I feature to maximize sales and referrals during the winter?   A. As the days turn colder, respiratory supplies and equipment always become more in demand. Forward thinking providers will seek to capitalize on this by positioning themselves to existing patients and referral sources as a one-stop shop for respiratory therapies. A great way to do this is to ensure your HME is presenting a blended formulary of products – including those reimbursed by insurance and...

Colton Mason, Home Respiratory Equipment, Supreme Medical Fulfillment

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Smart Talk

Distribution: Practice proactive, not reactive, purchasing

October 13, 2021Colton Mason

Q. Where did all the crutches go? A. According to a recent poll conducted by HME News, providers say they’re increasing on-hand inventory levels to try and combat supply chain disruptions. So, when an item like adult crutches goes on backorder with a big-name brand, providers start ordering up and clearing out the warehouses of other manufacturers for fear that they may not be able to procure that item in the short-term, in many cases, doubling the amount of inventory they are carrying on...

Colton Mason, Distribution, Home Medical Equipment (HME), supply chain constraints

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ST mason

Smart Talk

Distribution: Evaluate purchasing options 

September 13, 2021Colton Mason

Q. Why are manufacturers implementing freight surcharges?   A. COVID-19 continues to negatively impact the HME industry. The latest culprit – freight surcharges being accessed at the line-item level by manufacturers.   If you haven’t noticed them on your invoices yet, get ready – they are coming down the pipeline this month. Let’s dive into the data on what is driving this development and how your business can navigate these new waters. From 2020 to 2021,...

Colton Mason, Home Medical Equipment (HME), Supreme Medical Fulfillment

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Colton Mason


Supreme Medical increases transparency

July 2, 2021Liz Beaulieu, Editor

THEODORE, Ala. – Supreme Medical Fulfillment has launched a new online ordering portal with real-time inventory to help its provider customers better respond to everything from the COVID-19 pandemic to supply chain challenges.  “Some portals will say a product is available or that it’s in stock,” said Colton Mason, senior vice president. “We found providers didn’t want to know that; they wanted to know if we had six or 60. Now when they’re placing...

Colton Mason, Home Medical Equipment (HME), Real time inventory, Supreme Medical

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Eugene Keane

Also Noted

Supreme Medical taps new sales VP 

January 13, 2021HME News Staff

MOBILE, Ala. – Supreme Medical has named Eugene Keane vice president of sales and marketing. In this role, Keane will work to expand Supreme’s home care and post-acute distribution business serving HME, pharmacy, home health and hospice providers throughout the Southeast. “I am excited to have Eugene leading our sales and marketing efforts,” said Colton Mason, senior vice president of Supreme. “He will be working closely with our manufacturer partners to build...

Colton Mason, Eugene Keane, Home Medical Equipment (HME), Supreme Medical

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Guest Blog

Distributors see home care as winning market

December 16, 2019HME News Staff

Medical supply distributors and manufacturers are turning their attention to the rapidly growing field of home health care. They are also realizing something that may come as no surprise to you—it's a really complicated field that's undergoing a lot of change. A group of more than 40 experts gathered in November at a Home Care Thought Leaders event in Arlington, Va., hosted by the Health Industry Distributors Association. They met to better understand the market and to strategize about how...

Colton Mason, Distribution, Supreme Medical

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