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Tag: Mark Nicotera


'People want instant gratification'

January 24, 2014Elizabeth Deprey

SCOTTSDALE, Ariz. - Provider Mark Nicotera is fairly new to the HME industry and that's probably why he's not scared to turn his business upside down.Among the changes he has made in the past two years: a new location, a new company name and a new business structure to bump retail from 5% of his income to 50%.“It's been a wild and crazy ride,” said Nicotera, owner of AZ Mediquip, who bought his company two years ago after a career in retail and rentals. “We're trying to appeal to...

AZ Mediquip, Mark Nicotera

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