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Tag: Mass retailers


On the Editor's Desk

Selling direct and reality checks

December 19, 2012Liz Beaulieu, Editor

I really want to write about some news in this blog, but I don't want to blow the cover on two stories that will appear in the HME Newswire on Dec. 24 and Dec. 31. So I shall not name names, though some of you will surely know whom I'm writing about. The genesis for these stories was an email about a manufacturer selling its products through a mass retailer as part of a pilot project. Naturally, I called the manufacturer and I called the mass retailer, and I talked to execs from both. Quotes from...

Competition, Direct to Consumer, Mass retailers


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