Tag: Mass retailers
Selling direct and reality checks
December 19, 2012Liz Beaulieu, Editor
I really want to write about some news in this blog, but I don't want to blow the cover on two stories that will appear in the HME Newswire on Dec. 24 and Dec. 31. So I shall not name names, though some of you will surely know whom I'm writing about.
The genesis for these stories was an email about a manufacturer selling its products through a mass retailer as part of a pilot project.
Naturally, I called the manufacturer and I called the mass retailer, and I talked to execs from both. Quotes from...
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