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Wheel deal: Mobile showrooms offer 'rolling billboard'

February 21, 2014Leah Hoenen

HIGHLAND, Calif. - The staff at Palm Drug & Medical Supplies came up with an unusual solution to a common problem: to gain more exposure, they built a mobile showroom. “There are a lot of products out there people aren't aware of, and it's kind of hard to entice them to get in your door,” said Tom Battaile, president of Palm Drug. “We figured we'd come up with a way to take our business out to the customers.”It worked so well, the company has created a spinoff, Custom...

mobile showroom, Palm Drug


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