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Pump up the superpower: Insulet, Marvel launch comic hero with Type 1 diabetes

September 12, 2025Tracy Orzel

ACTON, Mass. – Strapping on an insulin pump may not always feel heroic, but Insulet and Marvel are changing that narrative with a new comic that puts a character with Type 1 diabetes at the center of the story. “At Insulet, we know representation matters and it has a direct impact on how kids and teens embrace diabetes technology,” said Lucas Escobar, the company’s director of U.S. consumer marketing. “That belief drove us to collaborate with Marvel, one of...

Insulet, Insulin pump, Marvel, Omnya, Type 1 Diabetes