Tag: Ride Designs
Ride Designs taps Steelman for marketing role
April 4, 2022HME News Staff
LITTLETON, Colo. – Ride Designs has named Barry Steelman of Steelman Marketing to be the company’s new director of marketing. Steelman will assist Ride Designs, a manufacturer of wheelchair seating cushions and backs, with everything from advertising campaigns to artistic design to branding to trade show booth design to video production. “We are excited to have Barry lead our marketing efforts now and into our next decade,” said Rich Salm, vice president of sales and marketing...
Q&A: Outcomes that matter
December 22, 2015Tracy Orzel
LITTLETON, Colo. - As the call for evidence-based outcome measurements grows louder, Ride Designs, a manufacturer of wheelchair seat cushions, has taken the lead by funding two university-led studies on the effects of orthotic-based seating on wheelchair users. Here's what CEO Tom Hetzel had to say about outcome measurements and how they could eventually shape reimbursement.
HME News: Why are studies like these important?
Tom Hetzel: If we can show that our seating systems result in upward...