Tag: Naturally Able
Advocacy: Lead with your heart
December 10, 2025Lisa Wells
Q. How can I avoid pitfalls in storytelling?
A. There’s a special kind of ick when a highly profitable health care company posts financially related self-congratulations online at the exact moment CMS is announcing reimbursement reform. It’s the corporate equivalent of bragging about your luxury vacation…at a community health fundraiser. Technically allowed. Cosmically tone-deaf.
Even worse? Celebrating your latest acquisition,...
Advocacy: Bring story to virtual life
November 12, 2025Lisa Wells
Q. How can I use AI tools to bring our message to life?
A. In advocacy, the most powerful stories are the ones that move us – not just emotionally but visually, across every channel where people are paying attention. Thanks to emerging AI tools like HeyGen and Synthesia, advocates can now bring their messages to virtual life in affordable ways that are engaging, accessible and scalable.
These tools use AI emcees, or lifelike digital presenters, to narrate, educate and connect with...
Advocacy: Pull up more chairs
October 8, 2025Lisa Wells
Q. How can HME providers ethically partner with customers to build powerful, authentic advocacy stories?
A. In advocacy, stories are everything. They cut through political noise, put a face to policy and remind decision-makers that every vote has a human cost. Yet, too often, the very people most affected (seniors and people with disabilities) are left out of shaping the narrative.
That’s why the disability rights community has long championed the phrase “Nothing for...
Advocacy: Get off the sidelines
September 8, 2025Lisa Wells
Q. How can manufacturers and HME providers team up to support home care advocacy?
A. Advocacy only works when everyone shows up – including you. If you’re a home care provider and you stay silent while reimbursement cuts are coming, you can’t be surprised when margins shrink, customers lose access and your business suffers.
In short: You get what you give. As a care provider, you have a responsibility to keep your customers informed about real issues...
Naturally Able gets reboot
June 12, 2020Liz Beaulieu, Editor
LAS VEGAS - Lisa Wells launched Naturally Able, an online community for people with disabilities, about two years ago, but the coronavirus pandemic has pushed her to expand its scope. The initiative now includes 12 N-Able guides with various specialties to not only contribute advice, resources and news to www.naturallyable.com but also offer consulting services to HME providers.Here's what Wells, who also founded Wheel:Life and sold it to Comfort Medical in 2016, had to say about how the public health...
Naturally Able adds N-Able guides
May 28, 2020HME News Staff
LAS VEGAS - Naturally Able, an online community for people with disabilities, has expanded its advisory team to include N-Able guides who contribute lifestyle advice, resources and news with the goal of helping readers lead healthier lives. The website, www.naturallyable.com, also offers a free magazine via email subscription and an online discussion group. “I initially began Naturally Able as a charitable outreach program two years ago,” said Lisa Wells, founder. “The emotional...
Lisa Wells launches Naturally Able
May 29, 2018HME News Staff
LAS VEGAS - There's a new website for people with disabilities that aims to provide free resources and news to them lead healthier lives. Naturally Able, published and founded by Lisa Wells, also offers a free magazine vie email subscription signup and an online discussion group. “By offering these resources, Naturally Able is serving an existing need for more natural, healthy lifestyle options in the disability community,” said Wells, who is also the vice president of marketing at Cure...