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Tag: signage


Smart Talk

Merchandising: Watch the signs

October 21, 2016Wayne Slavitt

A. Department signage is ubiquitous in retail. Imagine walking into a Home Depot without signage directing you to a department. For most retail HME stores, however, I think it's unnecessary.Proponents of department signage argue that it provides customers with the ability to quickly find what they need. Certainly, a customer in need of a package of incontinent pads can easily find this department with proper signage and without the need of a salesperson. If your HME store is set up to require...

Merchandising, Mobul, signage, Wayne Slavitt


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