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Tag: Urologicals

Mica Phillips

Specialty Providers

Mica Phillips on the high risk, high reward of urologicals market

April 21, 2023Theresa Flaherty, Managing Editor

ASHEVILLE, N.C. – In his nine years at Aeroflow Healthcare, Mica Phillips has seen Aeroflow Urology grow from the smallest division at the company, with two employees, including him, to one of the largest suppliers of continence care products in the United States, with more than 150 employees.  “To be a good provider of these supplies is to be educated on insurance benefits, be able to speak to patients in realistic terms about them, and to recognize that the needs and concerns...

Aeroflow, Mica Phillips, Urologicals

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Specialty Providers

Better Health secures additional funding

October 13, 2021HME News Staff

SAN FRANCISCO – Better Health, an online supplier of urological and ostomy supplies, announced today a $10 million Series A funding that it will use to expand its services. “We’re excited to continue supporting our members in managing their health at home and to expand our services and offering to meet their growing needs,” said Naama Stauber Breckler, CEO and co-founder of Better Health. “When it comes to medical supplies, receiving the right support makes all the...

Better Health, Naama Staubler Breckler, Urologicals

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Also Noted

Better Health taps new VP 

May 12, 2021HME News Staff

SAN FRANCISCO – Better Health, an online supplier of urological and ostomy supplies, has hired Dr. Rosemary Ku as vice president of medical affairs. She brings more than a decade of health care experience in clinical care, payer innovation and technology development for chronic disease management systems. In her new role, Ku will oversee the build-out of a comprehensive care program, starting with launching an innovative peer coaching service to improve health outcomes, quality of life...

Better Health, Dr. Rosemary Ku, Urologicals

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Business Development

Urologicals market offers a trifecta of benefits

November 30, 2020John Andrews

Urologicals are a surprisingly versatile market segment that marry rewarding work, cross-over sales and technological advancements. Not bad for a market that has a reputation for being a strictly commodity business in the HME industry, vendors say. John Anderson, CEO of Newport Beach, Calif.-based Cure Medical, is very upbeat about urologicals and the progress being made with respect to new products. “It is an extremely rewarding market - I have one customer who cried with...

Cure Medical, Essity, Incontinence Supplies, Urologicals

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Vendors emphasize need to specialize

November 27, 2019John Andrews

Despite consolidation rippling through the urologicals category, manufacturers see the market continuing to be a positive environment for HME providers. By adhering to solid financial practices, sharpening their knowledge and context of the field and working closely with their supply partners, providers should enjoy success in the market, vendors say.“I look to our providers in amazement as they manage so many different policies, allowables and amounts with insurance payers,” says John...

Cure Medical, McKesson, Urologicals

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New coalition seeks to protect urologicals

March 6, 2014HME News Staff

NEW YORK - The United Spinal Association and a group of manufacturers have banded together to ensure people with disabilities have access to needed supplies.The newly formed Urology Coalition is particularly concerned about the impact of competitive bidding, which it says limits patient access, and the future expansion of the program to include urologicals.The coalition will also work to ensure access under Medicaid and private insurances.In general, the Urology Coalition's mission is to act on health...

Competitive Bidding, United Spinal Association, Urologicals, Urology Coalition

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Medline grows again

September 12, 2012HME News Staff

MUNDELEIN, Ill. - Medline plans to expand production at its new manufacturing facility for incontinence products due to increased demand, the company announced today.“As the population ages, there is more and more demand for innovative products like our new FitRight brief, which help people manage their incontinence with dignity," stated Dan Love, president of Medline's personal care products division, in a press release.The 600,000-square-foot facility, which opened in Lithia Springs, Ga.,...

Incontinence Supplies, Medline, Urologicals

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Medline expands urological product line

August 9, 2012HME News Staff

MUNDELEIN, Ill. - Medline announced this week a strategic partnership with Teleflex to distribute its Rüsch brand of specialty urological products.“This agreement enables us to expand our presence in the operating room and in other healthcare markets with these surgical and personal preference items,” stated Charlie Mills, CEO of Medline, in a press release. Rüsch products include urinary drainage devices, such as Foley; intermittent catheters; and specialty items for operative...

Medline, Teleflex, Urologicals

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Specialty Providers

UroMed rolls with it

December 21, 2010Theresa Flaherty, Managing Editor

SUWANEE, Ga. - UroMed had a busy November. The catheter provider launched a new website, kicked off a TV advertising campaign, expanded its sales territory and, oh yeah, sponsored a local spina bifida event. "We've been very fortunate," said Bert Burns, founder of the 15-year-old company. "We started with two people and (immediately started growing)." Today, UroMed serves patients in 50 states--in 31 of those it also accepts Medicaid--and holds more than 700 private insurance contracts. President...


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