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CGM: Understand the power of AEO

August 11, 2026Brett Siegal

Q: I keep hearing about AI search and answer engines. What does that actually mean for how patients and referral sources find my CGM business? A: Most people are familiar with search engine optimization (SEO), the practice of making your website show up in Google search results. There is a newer concept worth understanding: AEO, or answer engine optimization. For CGM providers, it is quickly becoming just as important. Here is the difference. When someone types a question into Google, they...

answer engine optimization (AEO), Brett Siegal, Continuous Glucose Monitor (CGM), search engine optimization, Smart Talk