Tag: Smart Talk
Sales: Practice skill building
August 11, 2026BJ Anderson
Q. Am I coaching my reps or correcting them?
A. Most of the time, it’s correcting. This manifests when the sales leader “takes over” calls when they see the rep have a misstep, or while debriefing a call they list what the rep should have said instead. This is reactive and directive behavior. And it’s probably just a reflection of how they were “coached” themselves.
The job as coach is to change the behavior of the rep over time through learning, measured...
CGM: Understand the power of AEO
August 11, 2026Brett Siegal
Q: I keep hearing about AI search and answer engines. What does that actually mean for how patients and referral sources find my CGM business?
A: Most people are familiar with search engine optimization (SEO), the practice of making your website show up in Google search results. There is a newer concept worth understanding: AEO, or answer engine optimization. For CGM providers, it is quickly becoming just as important.
Here is the difference. When someone types a question into Google, they...
Leadership: Understand the signs
December 14, 2020Sarah Hanna
Q. How do I combat burnout and stay motivated in my position after experiencing the challenges of 2020?
A. During stressful and uncertain times, burnout in the workplace hits an all-time high. Understanding burnout and steps to move through it is key to improving your motivation. First let’s identify some common signs of burnout: reduced efficiency and energy; increased errors and frustration; suspiciousness; fatigue and headaches; more time spent working with less being accomplished.
Moving...