Tag: Brett Siegal
CGM: Make an impression online
July 6, 2026Brett Siegal
Q: What are the key aspects of my online presence that patients and referral sources look at when evaluating a CGM provider?
A: Most people do not call first. They search first. Before a referral source agrees to work with you or a patient picks up the phone, they are looking you up online. What they find in those first few seconds shapes their perception of your business before you ever speak to them. For DME providers, that first impression can be the difference between a steady stream of referrals...
CGM: Make the box work harder
June 10, 2026Brett Siegal
Q. I’m already paying for CGM resupply shipments to go out every 30 or 90 days. Is there a way to make those boxes work harder for my business?
A. Yes – every box your distributor ships is a marketing opportunity most providers are leaving on the table.
Package inserts are the highest open-rate marketing method available to DME providers. (Almost) every shipment gets opened, providing a near-guaranteed marketing impression with every delivery. Some providers are not using package...
CGM: Avoid the leaky bucket
May 13, 2026Brett Siegal
Q. I'm adding CGM patients every month, but my overall program is not growing the way I'd expect. What am I missing?
A. Your program might have a leaky bucket.
It's one of the most common and costly problems in CGM resupply. Providers focus heavily on new patient acquisition, which is important, but if patients are quietly dropping off the back end, acquisition alone will not grow your resupply program at the rate you're expecting. You could be adding 50 new patients a month...